The prestigious partnership between Peroni Nastro Azzurro 0.0% and the Aston Martin Aramco Cognizant F1™ Team sees two global icons coming together to elevate the race experience in true style. 

 

To amplify the partnership, we created an identity that celebrates the passion and flair that both icons bring to Formula One™. An evolved Peroni Nastro Azzurro 0.0% marque appears across the full livery, carefully crafted to deliver brand impact at 230mph. The ‘Nastro Azzurro’ – meaning Blue Ribbon – is reimagined in the spirit of AMF1™, bringing their signature racing green into a fluid and dynamic asset that captures the exhilarating speed of the race. The ribbon weaves the partners together across touchpoints and channels, from highly exclusive paddock experiences to high-impact point of sale activation items. 

 

Showcasing both the car and our new Peroni Nastro Azzurro 0.0% packaging design, we created an elevated approach to bespoke in-store point of sale that could scale down to standard items across all global markets, inviting drinkers to Feel the Passion Inside at every interaction. 

 

The result is an identity that can accelerate as the partnership continues, delivering elevated impact that’s as enthralling as the Formula One™ experience itself.