BREWED TO BE BETTER
How do you create a new-to-world alcoholic beverage brand that’s better made, better for you and better for the world?
Introducing Freed Earth, a refreshingly down-to-earth Hard Tea that encourages a more natural way of life. Made using 100% Rainforest Alliance accredited sustainable tea and only natural flavours, Freed Earth is crafted for free spirits that yearn for the simple pleasures of nature.
We worked with the Mark Anthony Brands International team to create Freed Earth from scratch, developing the brand positioning, name, visual identity, messaging and liquid from the ground up, then exploding the brand out into digital, point of sale materials and merchandise for launch into Canada.